The first year comprises of the English for Academic Purposes (EAP) programme, which is designed to give you the necessary skills in all 4 language areas (reading, writing, listening, and speaking). This is carefully integrated with university learning skills, fundamentals of management, international business environment, as well as basic accounting, finance and economics modules to fully prepare you for years from two to four of the degree.

In the second year, you will start to take introductory business modules including Business Economics, Fundamentals of Marketing, Accounting Essentials and Organisational Behaviour. You will also take modules on Responsible Management Principles and Practices, and Fundamentals of Artificial Intelligence and Big Data to lay a solid theoretical foundation for advanced professional study.

In the third year, you'll study core business modules including Entrepreneurship and Employability Management, Human Resource Management, Big Data Business Analytics, Business Law and Ethics, Strategic Management and Management Accounting.

In the final year, core advanced modules include Contemporary Issues in International Business, Corporate Brand Management, Business Ethics and Social Responsibility, and Commercial Applications of Artificial Intelligence. You will also complete a professional graduation dissertation in Business Administration.

You will learn through lectures, seminars, group discussions, corporate visits, practical training, case analysis and real-world business consultancy projects. You can also carry out joint academic research with students from the University of Bradford and young scholars in Shanghai to broaden your academic horizons.

We adopt a diversified assessment system, including quizzes, coursework, individual and group presentations, team projects and in-class evaluations to comprehensively evaluate students’ academic performance.

Graduates can work in enterprises, public institutions, government agencies, financial institutions and consulting firms, taking up posts in marketing, finance, human resources and other management roles, and are widely recognised by well-known domestic and international enterprises.

Graduates with First Class or Upper Second Class Honours Degrees are eligible to apply for master’s and doctoral programmes at top global universities. In recent years, many SBC students have gained offers from world-leading universities with solid academic foundation, innovative ability and global vision.

About the University of Bradford