• Introduction

    Bachelor of Arts with Honours in Events Management

    University of Huddersfield offers an undergraduate degree in Events Management at Sino-British College. 

    Accreditation

    The Events Management programme at the Sino-British College are jointly delivered by the Business School of the University of Shanghai for Science and Technology (referred to herein as USSTBS) in partnership with the University of Huddersfield. USSTBS initially was accredited by AACSB in 2018 and successfully reaffirmed its accreditation for all the business degree programmes from the AACSB in 2023. The University of Huddersfield were accredited by AACSB in 2022. As collaborative business programmes established by the two universities, the Events Management programme have been awarded AACSB accreditation.

    The School of Business Management of SBC officially became the member of AACSB in 2021. 

     

    In 2024, the School of Management at Sino-British College was granted membership in the European Foundation for Management Development (EFMD). This membership establishes a solid foundation for the college to pursue accreditation through the European Quality Improvement System (EQUIS).





  • Degree

    The length of the programmeis four years of full-time study. Upon successful completion of the programme, students will be awarded a Bachelor of Arts degree with Honours in Events Management from University of Huddersfield.


  • Year 2 Pathways

    Events Management related programmes: Exhibition Economy and Management, International Event Management, Sports Business Management International Hotel Management, etc.

    (More information is available in the SBC Enrolment Guide.)


  • a/q

    • what will I learn?

      The first year comprises the English for Academic Purposes (EAP) programme, which is designed to give you the necessary skills in all four language areas (reading, writing, listening, and speaking). This is carefully integrated with content from modules in the disciplines of Business, Economics and Mathematics to fully prepare you for years from two to four of the degree. 

      In the second year, you will start to take typical modules found in the field of events management including Introduction to the Events Industry Managing Events and Organisational Behavior. 

      ln the third year, you'll study core areas of events management including Managing the Live Event. Design for Events, Consumer Behaviour–Experiential Marketing, and Human Resource Management for Events. 

      In the final year, modules include Global Events and Festivals, Creativity and Innovation in Context, and Global Business Strategy among others.


    • How will I learn?

      You will learn through lectures, seminars, group projects, industry visits, practical work and managing live events. The opportunity to gain practical experience of events management is a key feature of this course. This is achieved by fieldwork visits, volunteer work experience, staging of events on campus and off campus in the final year.


    • How will I be assessed?

      We employ a wide variety of assessment methods involving individual presentations, group presentations, assignments, group reports, feasibility studies and examinations.

    • What career opportunities are available?

      This course offers a wide range of career opportunities in events and conference management and related fields such as sport, arts, and the music industry. There are also employment opportunities in the private sector, public sector, and general industry in Events Management, Hospitality, and the MICE (Meetings, Incentives, Conferences and Exhibitions) market.


    • Related Links

      About The University of Huddersfield

  • Modules List (For reference only)

    • Year 1 Modules

      English For Academic Purposes

      Economics

      Business Studies

      Mathematics Business


    • Year 2 Modules

      Business Economics

      Introduction to the Events Industry

      Organisational Behaviour

      Business Skills

      Managing Events

      Management Accounting

      Marketing

      Management Themes and Case Studies


    • Year 3 Modules

      Consumer Behaviour and Experiential Marketing

      Design for Events

      Professional English as a Foreign Language: Applied

      Managing the Live Event

      Managing People

      Meetings Incentives Conferences and Exhibition Management


    • Year 4 Modules

      Creativity and Innovation in Context

      Global Business Strategy

      Research Methods and Project

      Global Events and Festivals

      Environmental Management