Lecture: Beyond Expectations, Within Reason—I Am the IP Speaking for the Brand – A Brand Management Master's Lecture on Brand Management

2025-02-2013

Career Development Course: Industry Expert Lecture


Theme: Beyond Expectations, Within Reason—I Am the IP Speaking for the Brand – A Brand Management Master's Lecture on Brand Management


Speaker: Chen Dan

- Positions: Founder, Chairman, and Creative Group Director of Zheng Bang Creative (Beijing) Brand Technology Co.

- Achievements:  

  Designer (creator) of logos for China's top-tier brands  

  Participant and witness of China's 30-year brand development history  


Time: 14:30, 21st Feb, 2025

Venue: T201, Teaching Building