May Books：A Recommended Reading List

Reasons for Recommendation:

I recommend this book to all the students who want to further study and explore in Marketing. It provides a conceptual framework for my dissertation. This book is written by Michael R. Solomon, a famous professor in consumer behavior field. Consumer Behavior is a core module in Marketing programme. This book provides a deep insight into the business performance in the context of consumer behavior research and the strategies they adopted, which helps me to better understand the connection between consumer perceptions and sensory effects, family and culture consumption from the perspective of psychology, sociology and economies. 

Reasons for Recommendation:

Final year student could choose option modules on both dissertation(total 12000 words) or client event management, dissertation is about the analysis based on your event related research; client event is more focus on practice, it would need your application for the event manager role by CV. I chose to managing the client event, this module could be divided into 3 parts, firstly, a 8000 words event based literature review(60%)+10% event delivery+30%event evaluation. For the 8000 words literature review,  I recommend this book, named Events feasibility and development : from strategy to operations (2011) to all the students who want to further study and explore in Managing Client Event.  It demonstrates how governments and companies create the event portfolio to maximise their investment. It describes the latest in the growing event industry around the world: the creation of event strategies. With a user-friendly learning structure containing bullet points, questions and exercises, and international case studies including the 'Torch Relay' and the 'Opening of the Doha Asian Games', Events Feasibility and Development: From Strategy to Operations looks at issues such as:

*   the process of creating a feasibility study

*   events forecasting models, asses management and cost/benefit analysis

*   event strategies and the development of the event portfolio

*   types of events (exhibitions, sports, festivals) and their benefits and returns

*   project management tools and process mapping event management.

This book well combined both event module and event practices, it is significant for the event management domains.

Reasons for Recommendation:

Engineering Mathematics is the leading undergraduate textbook for Level 1 and 2 mathematics courses for electrical and electronic engineering, systems and communications engineering students. It includes a basic mathematics review, along with all the relevant maths topics required for these engineering degrees. It features detailed explanation of why a technique is important to engineers. In addition, it provides essential guidance in how to use mathematics to solve engineering problems. This approach ensures a deep and practical understanding of the role of mathematics in modern engineering.

I would recommend this book to anyone in engineering or a related field with a great interest in mathematics. This book covers all necessary topic from as basic as indices all the way to vector calculus and Fourier Transform. It is simple, well written, easy to follow with lots of useful example questions for students to try out. Without any doubt, it is an essential book for all undergraduate engineers. 

Reasons for Recommendation:

The book has strong logic and is easy to understand. It is full of basic concepts, principles and complex circulation system as well as large amount of exercises. As a NCUK mandated textbook, it encourages creative thinking of students.