This December 2016, SBC Year 3 students on the University of Huddersfield’s BA (Hons) Events Management programme took a trip to Shanghai Disney Resort for a high-level presentation and familiarization visit to Disneytown.
The presentation was given by two of the industry’s leading professionals, Murray King, Vice-President of Public Affairs, and Denny Newell, Creative Director of Entertainment. SBC students were then able to engage with the presenters and ask some very pertinent questions.
Tony Ryan, Senior Lecturer and Programme Leader (University of Huddersfield, Years 3 & 4 Events Management) said: “On behalf of the College, we are extremely grateful to Disney for the opportunity given to our students not only to consider the practical application of academic concepts but to be able do so on the basis of one of the world’s leading and most innovative companies.”
