Bachelor of Arts with Honours in Events Management


University of Huddersfield - 4+0 (3+0) | 3+1 (2+1) | 2+1+1 (1+1+1) | 2+2 (1+2)

  • BA (Hons) Events Management

Year 2 Pathways:

  • Events Management 2+2s (1+2s)

  • Events Management-related 2+2s (1+2s)

* International Students who have sufficient Academic and English language requirements may be exempt from taking the foundation year and complete the degree in only 3 Years.  

Events Management is becoming increasingly important as a specialist field of study. Events are very diverse and can range from small private functions to large scale festivals, sports tournaments, pop concerts, carnivals and international mega-events such as the Olympic Games.

This course is designed to produce graduates equipped with the skills, knowledge and competence to manage events, who can engage with specialists in planning and executing a range of routine and complex events. This may include venue selection, public safety and crowd control, the provision of staffing, marketing, design and staging, music promotion and sponsorship.

You may study the full degree at SBC in Shanghai to receive the University of Huddersfield degree certificate (4+0/3+0). Alternatively, you may study partly in Shanghai and partly in the UK, and receive a degree certificate from Huddersfield or one of the nine SBC partner universities (3+1/2+1, 2+1+1/1+1+1, 2+2/1+2).

The first year comprises the Year 1 English for Academic Purposes (EAP) programme, which is designed to give you the necessary skills in all 4 language areas (reading, writing, listening and speaking). You will practise these skills by expressing your ideas in spoken or written form, taking part in academic discussions, taking effective lecture notes and giving oral presentations. This is carefully integrated with the content modules in Business, Economics and Mathematics to fully prepare you for years 2-4 of the degree.

In the second year, you will start to take the typical modules in the field of events management, including Introduction to the Events Industry, Managing Events and Organisational Behavior. You will also take modules in the related subjects of Business Economics and Business Skills to facilitate your study in the highly specialised area. Therefore, in Part I (Years 1 and 2) study Events Management students will be provided with the basics of the chosen subject that are required for the advanced study in Part II (Years 3 and 4).

In the third year, you'll study core areas of events management including Managing the Live Event, Design for Events, Consumer Behaviour - Experiential Marketing, and Human Resource Management for Events. Native English speakers will acquire Stadium and Arena Management knowledge while non-native English speakers will have an opportunity to further hone their academic writing skills by taking Professional English as a Foreign Language.

Finishing off your undergraduate studies in the final year, typical modules include Global Events and Festivals, Creativity and Innovation in Context, International Business of Sport, and Fundraising and Global Business Strategy.  The options for the final year project include Managing the Client’s Event and Research Methods. These final year projects provide students an opportunity to generate full literature reviews and dissertations.

In addition to the Events Management degree with the University of Huddersfield, a wide range of degree subjects in the area of Events Management are available to students who choose to complete their degree study in the UK after two years study in Shanghai, including Sports Events Management and International Events Management. International students may also choose to study Hospitality Management, Travel and Tourism Management, Sport Business Management, Business Economics and Financial Economics etc. For information regarding the third and fourth years study in other universities in the UK, please refer to the appropriate NCUK partner university's website.

You will learn through lectures, group projects, industry visits, practical work and managing live events. The opportunity to gain practical experience of events management is a key feature of this course. This is achieved by fieldwork visits, volunteer work experience, staging of events on campus and off campus in the final year.

We employ a wide variety of assessment methods involving individual presentations, group presentations, assignments, group reports, feasibility studies and examinations.

SBC has an established Centre of Career Service and Student Development, which runs tailor-made skill training courses and helps students to recognise their own potential and plan their future. SBC cooperates with a broad range of Multinational Corporate Partners including Fortune 500 companies. Students will have unique opportunities for internship placements and attending training programmes during their duration of study at SBC.

This course offers a wide range of career opportunities in events and conference management and related fields such as sport, arts, and the music industry. There are also employment opportunities in the private sector, public sector, and general industry in Events Management, Hospitality, and the MICE (Meetings, Incentives, Conferences and Exhibitions) market.

Modules List (For reference only)

Economics is a very broad subject - and this first year course is only an introduction. Many people consider Economics to be the study of how society chooses to use its scarce resources; basically, it helps to explain how choices and decisions are made when we only have limited amounts of time and ‘things’. You have limited money, time and belongings with which to do the things you want. As an example, when you decide how best to spend your money, you have made an economic decision. Businesses do this, the government does this and, collectively, the members of a country do this. The numbers are bigger, but they all follow the same basic principles of economics. If you have an understanding of these principles, you will be a better manager or accountant, you will be smarter with the resources of your family, and hopefully you will lead a more fulfilling life.

The purpose of the Business Studies course is to prepare you for entry onto a Business or Management degree at a Western style university. You will be given the skills, knowledge and understanding of the three main areas of business: marketing, accounting and finance and human resource management. As well as attending lectures, tutorials and seminars, you will gain the confidence required to write reports. The assessment for this course will be made up of continuous assessment and end of year exam.

The first year Mathematics for Business course is not just about the mathematical theory, you will also learn how to clearly express mathematical ideas in English, and analyse complex problems. In this first year course a variety of topics are covered including: Algebra, Trigonometry, Calculus, and Linear Algebra. This course will provide a mathematical foundation for your future business study.

An understanding of English is key for making progress in all the subjects that you will study at SBC and abroad. The Year 1 English course is designed to give you the necessary skills in all 4 language areas (reading, writing, listening and speaking), be it in expressing ideas in spoken or written form, taking part in academic discussions, taking effective lecture notes or giving oral presentations.

You should aim to be practicing English as much as possible, not just in the classroom. For example, at SBC you should always be speaking English on campus. By practicing a little every day your oral English ability will improve and your confidence will grow at the same time. You could read English magazines or you can listen to radio stations in English over the Internet. Try to make a habit or routine of improving your English ability.

This module aims to provide a solid foundation of microeconomic and macroeconomic theory. It provides you with an understanding of basic economic principles, theories and models such as elasticity and its application, supply decisions, behaviour of firms, market failure, demand management policy, money and inflation, liquidity preference, Philips curve, international trade, balance of payments and exchange rates which you can use and apply in your future studies. This module is assessed by coursework and an exam.

This module aims to provide students with the skills required to address the requirements of undergraduate studies in business- and management-related programmes in UK universities. It is also designed to be of practical use to students studying the Year 2 Syllabus (Business).

The module aims to develop students’ study skills in four key areas:

  • Knowledge & Understanding

Explaining theories that pertain to effective learning and apply these to facilitating their own learning.

Explaining and demonstrating positive and negative body language.

Describing theories of team working and relate these to experience.

  • Transferable Skills

Developing and maintaining personal development plans and portfolios.

Employing a range of strategies to plan work and manage time.

Writing a range of documents suitable for both academic and professional audiences.

Referencing and citing appropriately using an accepted standard referencing scheme.

Employing a number of strategies for examination revision.

  • Intellectual Skills

Employing a range of research skills to devise and implement a research plan.

Presenting and interpreting common forms of numerical data.

Reflecting on personal progress and being able to document this reflection.

  • Practical Skills

Working in a team.

This module aims to give students an appreciation of what organisations are, the purpose of establishing formal organisations and the many inter-related aspects of collective and individual behaviour that can impact on the success or otherwise of organisations. This module is assessed by coursework and an exam.

There are different approaches to analysing organisational behaviour and these will be considered during the course of this module. The module also addresses a number of the inter-relating facets of organisational behaviour including:

  • organisational structure,

  • approaches to leadership and management,

  • culture within organisations,

  • motivation and

  • organisational change

The aim of this module is to provide an introduction to the events industry in order to prepare students for future study in Events Management and related areas. The module aims to:

  • explore the history and tradition of events in order to understand there significant role within society.

  • examine the key characteristics of a range of events in order to define and categorise them

  • introduce students to the size and scope of the events industry, noting the different organisations, roles and positions available with particular reference to public, private and voluntary organisations.

  • identify the main demand-generating sources of events

  • introduce students to changes in the PESTLE environment which may determine future trends

  • introduce impact measurement from community events to mega events

This module aims to provide students with a broad understanding of the function and the importance of management accounting in supporting management decision making. It is recognised that students studying this module may not progress to further, specialist accountancy studies and it is therefore important to give a broad, introductory module rather than technically detailed coverage of the subject.

The module will cover key areas such as ‘decision making’; ‘cost assignment’; ‘planning and control’ to give specialist accounting students the foundation they will require for more advanced coverage of the subject area.

The aim of this module is to provide students with the theory, practice and structure of the fundamental elements of business management. The module focuses on the application of the strategic, operational and ethical streams of business management in a range of different organisations. This module is assessed by coursework, a group presentation and an exam.

The aims of this module are to provide students with an introduction to a range of theories and concepts underpinning key elements of marketing planning with a focus on the application of those theories and concepts to a range of different organisations. This module is assessed by coursework and an exam. On successful completion of the module, students will be able to:

  • Understand and apply a range of marketing concepts relating to aspects of the marketing and stages of the marketing planning process.

  • Analyse a range of situations and present their findings clearly and concisely in report format.

  • Identify and apply appropriate theories / concepts to a range of situations.

  • Undertake a basic marketing audit utilising basic primary and secondary research and make relevant marketing mix recommendations.

The aim of this module is to provide an introduction to events management operations in order to prepare students for future study in Events Management and related areas. The module aims to:

  • conceptualise events and identify their characteristics

  • explore the organisational and management implications involved in staging events

  • identify project management planning systems, identifying event aims and objectives, venue selection, health and safety and legal issues, financial planning and events promotion

  • introduce students to organisation, planning managing and controlling specific types of event

The corporate/business sector brings 30billion pounds into the UK economy yearly. Therefore having an understanding of this area will prove invaluable in your future career. During the module you will gain an understanding of why these events are held delving into corporate strategy development and staff motivation and retention.

You will look at new and innovative ways of holding the “boring conference” such as unconferencing, crowd sourcing and the technologies associated with this. You will gain a practical understanding of systems and suppliers of the industry such as delegate registration systems, venue layout and production facilities. The module is assessed through a report (worth 40% of the module mark) and an exam (worth 70% of the exam).

Managers of events must obtain and co-ordinate a wide range of often highly technical resources. They must do this while meeting precise client requirements - and working under often contradictory environmental pressures.

Controlling the ‘project life-cycle’ is therefore the significant determinant of business success. As a result ‘project management’ has evolved into a multi-disciplinary role that must consider human, legal, financial, marketing and technological influences and constraints if events are to be developed and run successfully. In addition, the increasing use of C&IT as a management tool means events managers must be highly computer literate.

Students will learn analytical, planning, control and review techniques – and practice them on a variety of cases, simulations and live events. They will develop the ability to choose and use appropriate systems to improve operational effectiveness and decision-making.

Teaching will be via a series of workshops using material drawn from a wide but relevant range of business situations. Extensive use of on-line support together with the extensive use of C&IT systems will complement classroom learning and develop the student’s C&IT skills. Throughout there will be an integrated approach, with strong links to other areas of the student’s programme. This module is assessed by group coursework, practical event and coursework.

This module will provide the opportunity for students to develop their expertise in the awareness of design issues and topics in preparation for subsequent work and study. This module will run in conjunction with the Live Event module and provide practical support to enable appropriate conceptual design ideas and proposals to meet the client brief. The work undertaken in the module will encourage a variety of communication methods and techniques related to the design process and current design ideas.

Students will attend a series of lectures based on a range of key topics and will take part in themed workshops and practical site visits to explore a variety of venues and their relevant technical specifications. In the second term the students will be working in their live event groups this will be supported with basic practical workshops on sound, lighting and power distribution. This module is assessed by group practical work and individual coursework.

This module will build upon your knowledge of events marketing. You will be able to extend your knowledge of contemporary approaches through studying experiential and on line marketing. You will produce a marketing plan for an upcoming event and this will form your coursework assignment (3000 words worth 40% of the module marks). The module will also develop your understanding of the key factors that motivate individuals to attend events and you will be able to apply this knowledge to identify potential markets for events and produce appropriate marketing strategies for different types of event. (Examination 60% of the module mark).

The module provides students who are not native speakers but have a level of English language skills sufficiently advanced for them to have been accepted onto a University course with the opportunity to improve further their fluency and accuracy in that language. Its primary focus is on business-oriented and other profession-related material that will complement work done in the main area of study and that will be of use in and beyond an academic context. The aim of tutorials will be to build on your understanding and awareness of the language, its syntax and grammatical structures. The module contributes to the attainment of skills appropriate to the Advanced level of the Languages Ladder, that is part of the National Languages Strategy and that map across to the Common European Framework for Languages.

The government agenda leading up to the 2012 Olympics is driving a range of initiatives intended to increase participation in sport and raise the profile of the UK as a potential destination for international sporting events. The field of stadium and arena management has subsequently undergone major developments over the last decade with existing venues being revitalised and new venues being designed as multi-purpose facilities. This has led to increasing demands being placed on the managers of these venues in terms of balancing quality and design with financial viability.

This module will seek to provide students with the ability to assess the implications of managing these facilities in terms of areas such as design, finance, security, sustainability, operations, administration and management.

Through the utilisation of case study material and site visits to venues across the UK, students will be expected to provide a report which considers the management issues and problems confronted for a selected venue. This module is assessed by coursework and an exam.

This module explores Human Resource Management and Development and demonstrates the contribution that these can make to organisational success in a rapidly changing environment. You will explore the responsibilities of HR Managers and examine the theories relating to HRM (exam worth 60% of module mark.)

You will be involved in a simulation of a workplace situation where you will plan and design a recruitment and selection process for a particular job role in this workplace, working in small groups (worth 40% of module marks).